Which geographic data point did Amazon's retail expansion algorithm weigh most heavily in their 2023 'Terra Nova' market penetration strategy?

In 2023, Amazon made headlines with a unique geographic retail expansion approach that leveraged regional data analytics to identify untapped markets. Their AI-driven location intelligence platform analyzed 15 different geographic variables to determine optimal expansion territories, resulting in an unprecedented success rate for new store openings. How well do you know this groundbreaking retail strategy that blended geography and data science?

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Population density gradients across topographic features
Average annual rainfall patterns and seasonal weather fluctuations
Proximity to existing competitor retail locations
Regional transportation infrastructure quality scores