Which wildlife conservation organization first pioneered the adoption-based marketing model where consumers could symbolically 'adopt' an endangered animal in exchange for merchandise and updates?

Test your knowledge about one of the most successful sustainability marketing campaigns in wildlife conservation history! This campaign not only raised awareness about endangered species but revolutionized how conservation organizations approach product marketing and fundraising. The initiative combined innovative merchandising, celebrity endorsements, and a memorable logo to create lasting impact.

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World Wildlife Fund (WWF)
The Nature Conservancy
National Wildlife Federation
Conservation International