Which sports apparel brand was first to launch the concept of 'signature shoes' for professional athletes, creating a marketing revolution that continues today?

Nike revolutionized athletic footwear marketing in the 1980s, but the sports retail landscape has seen many groundbreaking campaigns since then. From celebrity endorsements to technological innovations, sports brands have constantly pushed boundaries to connect with consumers. This trivia question tests your knowledge of a significant product launch strategy that changed how sports equipment is marketed to professional and amateur athletes alike.

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Converse, with Chuck Taylor All-Stars in 1923
Nike, with Air Jordans in 1985
Adidas, with Stan Smith tennis shoes in 1971
Puma, with Clyde basketball shoes in 1973