Which luxury fashion house established the 'Métiers d'Art' initiative specifically to preserve traditional craftsmanship and cultural artisanal techniques?

Traditional crafts and cultural practices are finding new life through innovative retail strategies. Major brands are increasingly collaborating with cultural artisans and incorporating traditional techniques into contemporary products. This trivia question explores how one major fashion brand has pioneered the preservation of cultural traditions through its business model and marketing approach.

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Chanel
Louis Vuitton
Gucci
Hermès