Which groundbreaking retail technology was FIRST widely adopted by major sports retailers like Nike and Adidas in the early 2010s that revolutionized the in-store customer experience?

The sporting goods retail landscape has been transformed by technology over the decades. From brick-and-mortar specialty shops to sophisticated omnichannel experiences, sports retailers have embraced various technological innovations to enhance customer experience and operational efficiency. This trivia question explores a pivotal moment in sports retail technology adoption that changed how consumers shop for athletic gear and equipment.

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