Which famous bookstore chain revolutionized customer loyalty in 2009 by introducing the first program that allowed members to receive exclusive early access to author manuscripts and participate in pre-publication feedback?

In the competitive world of bookstores and publishing, loyalty programs have become a crucial strategy for building customer relationships. From independent bookshops to major chains, these programs reward devoted readers while providing valuable data on reading habits and preferences. Test your knowledge about one of the most innovative loyalty programs in the literary retail space that changed how readers engage with bookstores.

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• Barnes & Noble's 'First Edition Circle'
• Waterstones' 'Reader's Advance'
• Books-A-Million's 'Millionaire's Club'
• Borders' 'Borders Rewards Plus'

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