Which gaming company first implemented an AI shopping assistant that could analyze player behavior across multiple games to make personalized product recommendations in their virtual marketplace?

Virtual worlds and gaming platforms are increasingly incorporating retail experiences, allowing players to purchase both virtual and physical goods. As these virtual shopping environments evolve, AI-powered shopping assistants are becoming more sophisticated. Test your knowledge about a groundbreaking AI retail implementation in the gaming industry that changed how players shop in virtual worlds.

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Epic Games with their 'Fortnite Fashion Advisor' in 2019
Roblox with their 'Avatar Stylist AI' in 2020
Unity Technologies with their 'GameSense Shopping' platform in 2018
Electronic Arts with their 'EA Personal Shopper' in 2021