Which Japanese retailer revolutionized kimono marketing by introducing the 'Kimono Fridays' campaign that encouraged office workers to wear modern kimono styles to work, resulting in a 300% sales increase by 2019?

Traditional garments have found new life in modern retail through innovative marketing approaches. One particular cultural icon has transformed from ceremonial wear to a global fashion phenomenon through strategic retail partnerships. This poll tests your knowledge about how traditional cultural items have been revolutionized through modern retail strategies and brand collaborations.

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Uniqlo
MUJI
Mitsukoshi
Don Quijote