Which groundbreaking brand strategy did Rihanna's Fenty Beauty pioneer that fundamentally changed the cosmetics industry?

Rihanna revolutionized the beauty and fashion industries with her Fenty brand, creating a new blueprint for celebrity entrepreneurship. Her approach to inclusivity and direct-to-consumer marketing has influenced countless brands since. This poll tests your knowledge about how Rihanna's brand strategy transformed the industry landscape and set new standards for celebrity business ventures.

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Launching with 40 foundation shades across the full spectrum of skin tones, making inclusivity central to the brand identity
Being the first celebrity beauty brand to sell exclusively through social media platforms
Implementing a subscription-only business model that guaranteed monthly revenue
Creating limited-edition products available for only 24 hours to generate scarcity