Which wildlife conservation organization launched the first-ever 'virtual adoption' product system that allowed customers to track their adopted animal's movements via satellite in real-time?

Conservation-focused retail has evolved dramatically in recent years, with innovative product launches raising awareness and funds for endangered species. Organizations are finding creative ways to merge commerce with conservation, from limited-edition merchandise to technology-enabled campaigns. Test your knowledge about a groundbreaking product launch that changed how consumers engage with wildlife conservation efforts.

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