Which ancient civilization pioneered the first organized 'product launch' by introducing a new currency with coordinated public announcements, merchant education, and promotional incentives around 600 BCE?

Before modern shopping malls and e-commerce, ancient civilizations created sophisticated retail systems that shaped commerce for millennia. Their innovative product launches transformed how people acquired goods and services, establishing principles still relevant in today's retail landscape. This poll explores how ancient civilizations introduced revolutionary new products and services to their markets, and the launch strategies they employed that would look familiar to today's marketing executives.

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The Lydians, who minted standardized electrum coins and organized merchants to adopt them through tax incentives and royal proclamations
The Egyptians, who launched state-backed papyrus currency with temple endorsements and pharaonic decrees
The Phoenicians, who created shell-based monetary tokens with trader guilds organizing coordinated adoption across Mediterranean ports
The Babylonians, who implemented silver shekel standardization through royal heralds and merchant training programs