Which major sports brand successfully expanded from basketball-focused products to become a global lifestyle brand through its "Just Do It" campaign launched in 1988?

Test your knowledge about major sports brand transformations! The most successful sports brands constantly evolve their identity to stay relevant while maintaining their heritage. This poll explores how a major athletic brand strategically repositioned itself to expand its market reach beyond its original core sport, becoming a global lifestyle phenomenon. Understanding these pivotal brand strategy shifts reveals how sports companies transform from niche players to cultural icons.

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Nike
Adidas
Reebok
Under Armour