Which famous global brand's storytelling was inspired by Nordic folklore, featuring a character from Scandinavian traditions that became central to its identity?

Traditional cultures around the world have inspired some of the most iconic and enduring brand storytelling in marketing history. These cultural motifs not only help products stand out but also create meaningful connections with consumers. Test your knowledge about how global brands have incorporated cultural traditions into their brand narratives and identities.

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Starbucks, with its siren from maritime folklore
Toblerone, with the Matterhorn mountain and hidden bear symbolizing Bern's heritage
Mazda, with its name derived from Ahura Mazda, the god of wisdom in Zoroastrianism
Freia chocolate, with its Kvikk Lunsj featuring the folklore character 'Huldra' in early advertising