Which celebrity's product line generated the highest customer lifetime value (CLV) as of 2023, with the average customer spending over $300 on repeat purchases?

Celebrity product lines have become big business in the retail world. From cosmetics to clothing, famous personalities have leveraged their personal brands to create retail empires worth billions. This poll tests your knowledge about which celebrity entrepreneurs have achieved the greatest success in the product marketplace, based on customer lifetime value metrics across their brand portfolio.

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• Rihanna (Fenty Beauty & Savage X Fenty)
• Kylie Jenner (Kylie Cosmetics)
• Jessica Alba (The Honest Company)
• George Clooney (Casamigos Tequila)

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