Which famous architectural firm rebranded in 2015, replacing their 25-year-old logo with a minimalist wordmark to reflect their evolution from a traditional practice to a global design powerhouse?

The visual identity of architectural firms often evolves to reflect changing design philosophies and market positioning. This poll explores how one renowned architectural practice transformed its brand identity during a pivotal moment in its history. Test your knowledge of architectural branding and visual identity in the built environment sector.

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• Foster + Partners
• Gensler
• Zaha Hadid Architects
• SOM (Skidmore, Owings & Merrill)

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