Which linguistic technique was specifically employed when naming the dictionary brand 'Merriam-Webster' to enhance its perceived authority in language expertise?

In the world of language and linguistics, brand names often employ fascinating linguistic techniques to create memorable product identities. From phonetic symbolism to morphological manipulation, companies invest heavily in linguistic research to craft names that resonate across cultures. This poll tests your knowledge about how linguistic principles have shaped some of the world's most successful brand storytelling strategies.

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Eponymy (using founders' names) to establish historical credibility and scholarly tradition
Onomatopoeia to mimic the sound of pages turning in a reference book
Morphological blending of 'merry' and 'web' to suggest pleasant online experiences
Alliteration (M-W) specifically chosen to be more memorable than competitors