Which architecture firm launched the influential 'Architecture for Humanity' campaign that pioneered pro bono design for disaster relief and became a model for architectural social responsibility?

Test your knowledge of iconic architecture firms and their brand strategies! Architecture firms increasingly function as powerful global brands, with distinctive visual identities, marketing approaches, and brand positioning. This trivia question focuses on how a leading architecture firm has leveraged its brand recognition through innovative promotional strategies that have shaped the industry landscape.

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Foster + Partners
SHoP Architects
BIG (Bjarke Ingels Group)
Zaha Hadid Architects