Which ancient civilization pioneered the first documented customer loyalty program using clay tokens that could be exchanged for discounts on future purchases?

Before modern loyalty cards and digital points systems, ancient civilizations had their own methods of cultivating customer loyalty in marketplaces. From Mesopotamian clay tokens to Roman merchant guilds, the history of customer retention strategies spans thousands of years. Test your knowledge of how ancient merchants kept their customers coming back in this challenging trivia poll about the earliest forms of retail customer loyalty programs.

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