Which innovative marketing strategy did Rem Koolhaas's OMA first popularize in the 1990s that revolutionized how architecture firms promote their work?

Test your knowledge of groundbreaking architectural marketing strategies that changed how firms promote their design services! Great architectural work isn't always enough - the most successful firms have pioneered innovative ways to showcase their vision and expertise to potential clients. This poll explores a pivotal moment in architectural marketing history that transformed the industry's approach to self-promotion.

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Publishing comprehensive monographs that document both built and unbuilt projects as intellectual products
Developing interactive virtual reality presentations allowing clients to experience spaces before construction
Creating subscription-based design magazines featuring only their own projects and philosophy
Establishing architectural influencer programs where young architects promote the firm's design approach