Which data analytics approach, originally developed for retail customer tracking, was first adopted by the Obama administration in 2012 to revolutionize voter outreach?

In today's digital age, government agencies increasingly rely on sophisticated data analytics to understand public sentiment, track program effectiveness, and make policy decisions. This trivia question tests your knowledge of how modern governments leverage retail-inspired data analytics techniques to better serve their constituents and respond to changing public needs.

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Predictive microtargeting based on consumer behavior patterns
Blockchain-based sentiment analysis of social media interactions
Neural network processing of town hall meeting transcripts
Geographic information system (GIS) mapping of community feedback