According to research by the University of Twente, what percentage increase in consumer dwell time was observed in retail spaces that incorporated living plant walls compared to those without?

Biophilic design - incorporating natural elements into retail environments - has become a significant trend in experiential marketing. Studies show that consumers spend more time and money in stores featuring natural elements. But just how impactful are these nature-inspired designs on consumer behavior? Test your knowledge about the intersection of nature and retail strategy in this challenging trivia question!

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15-20% increase in dwell time
40-50% increase in dwell time
5-10% increase in dwell time
70-80% increase in dwell time