Which pioneering retail research technique, discovered in the 1970s, first revealed that over 60% of purchasing decisions are made at the point of sale rather than planned in advance?

In the fascinating intersection of retail innovation and consumer psychology lies a groundbreaking discovery that transformed how companies understand and influence purchasing decisions. This revolutionary approach to analyzing consumer behavior created an entirely new field of study and practice, changing retail strategy forever. Test your knowledge about this pivotal moment in retail history that continues to shape marketing approaches today.

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Eye-tracking heat mapping
Paco Underhill's observational ethnography (retail anthropology)
Dichotic listening experiments
Maslow's retail hierarchy framework