Which groundbreaking advertising slogan from the 1960s challenged the established market leader Hertz with the revolutionary brand positioning of being #2 but 'trying harder'?

Before digital marketing and social media, companies relied on powerful slogans to build their brands. This trivia explores one of the most significant advertising campaigns in retail history that fundamentally changed how companies positioned themselves to consumers. Test your knowledge about these historic marketing milestones that shaped modern consumer culture and brand positioning strategies.

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• Avis: 'We Try Harder'
• Budget: 'The Smart Money's On Budget'
• National: 'Go Like The Locals'
• Dollar: 'We'll Pick You Up'

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