Which architectural firm pioneered the concept of 'digital twins' for retail spaces, allowing retailers to simulate customer experiences before physical construction?

The intersection of architecture and retail has been dramatically transformed by digital innovation. Modern architectural firms are now key players in reimagining retail spaces that blend physical and digital experiences. Test your knowledge about how architectural design has influenced major retail digital transformations and created new customer experiences in physical stores.

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Foster + Partners with their Apple Store designs
Gensler with their 'Digital Experience Framework' methodology
Zaha Hadid Architects with their parametric retail modules
SOM (Skidmore, Owings & Merrill) with their Connected Spaces platform