Which innovative product launch transformed Netflix from a DVD-by-mail rental company into a streaming powerhouse?

In the ever-evolving landscape of film and television, streaming platforms have revolutionized how we consume content. Netflix, in particular, made a bold move that transformed their business model and disrupted the entire industry. This trivia question focuses on a pivotal moment in Netflix's product strategy that altered their trajectory from a rental service to the streaming giant we know today.

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Netflix Instant Streaming (2007), which initially offered just 1,000 titles but established the foundation for their streaming empire
Netflix Original Content (2013), when they released 'House of Cards' as their first major self-produced series
Netflix Mobile App (2010), which allowed subscribers to stream content on smartphones and tablets for the first time
Netflix Global Expansion (2016), when they simultaneously launched in 130 countries in a single day