Which food retail chain launched the first modern customer loyalty program that used electronic tracking of purchases and personalized rewards?

Customer loyalty programs have become essential tools in the food industry, helping brands build lasting relationships with consumers. From coffee shop punch cards to sophisticated mobile apps, these programs have evolved dramatically over the years. But do you know which food retailer was the true pioneer in this space? Test your knowledge about the history of customer loyalty in the food retail sector!

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Tesco with its Clubcard program (1995)
Starbucks with its Coffee Club (1993)
McDonald's with its McRewards system (1997)
Whole Foods with its Organic Rewards (1999)