Which innovative marketing strategy revolutionized the book publishing industry by creating 'midnight release parties' that became cultural events?

In the early 2010s, a particular book marketing innovation disrupted traditional publishing by creating unprecedented demand and cultural phenomena around certain literary works. This strategy combined digital marketing, retail psychology, and community building to transform how books were sold and consumed. Test your knowledge about this significant shift in literary product marketing that changed how publishers approach book launches.

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Harry Potter marketing campaigns by Bloomsbury/Scholastic that created anticipatory retail events
Amazon's Kindle Unlimited subscription model that changed how readers consume literature
BookTok viral marketing on social media platforms that propelled unknown authors to bestseller status
Barnes & Noble's in-store café concept that transformed bookstores into community gathering spaces