Which outdoor retailer pioneered the first major loyalty program that donates a percentage of each purchase to environmental conservation projects selected by the customer?

In the competitive landscape of natural world products and services, some marketing campaigns stand out for their exceptional impact and innovation. This poll tests your knowledge about a groundbreaking loyalty program that revolutionized how outdoor and nature-focused companies engage with environmentally-conscious consumers. Test your knowledge of this famous conservation-linked customer rewards system that changed the industry!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Patagonia with their 'Planet Points' program
REI with their 'Co-op Membership' conservation options
The North Face with their 'Summit Rewards' system
L.L.Bean with their 'Wildlife Steward' program