Which Broadway musical was the first to secure a major product endorsement deal with a cosmetics brand, resulting in a themed makeup collection that launched in 2003?

In the world of performing arts, commercial endorsements can be rare but impactful. Broadway stars and theater productions occasionally partner with brands for mutual promotion. This trivia question explores one of the most famous product endorsement deals in Broadway history that changed how theatrical productions approach corporate partnerships. Test your knowledge of this groundbreaking marketing collaboration!

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Wicked
The Phantom of the Opera
Chicago
Hairspray