Which major sports retailer established the first innovation lab that uses athlete biometric data and AI to develop custom performance footwear?

Major sports retailers don't just sell equipment and apparel—they're constantly innovating to stay ahead. From state-of-the-art product testing facilities to cutting-edge customer experiences, these retail giants invest millions in their innovation labs. Test your knowledge about which sports retail powerhouse pioneered which game-changing technology or approach to product development.

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Nike (with their Nike Sport Research Lab established in 1980, which evolved into their Advanced Innovation team)
Adidas (with their Futurecraft innovation hub that focuses on sustainable manufacturing technologies)
Under Armour (with their UA Lighthouse facility that specializes in local-for-local manufacturing)
Puma (with their Innovation Lab that focuses on developing new materials for extreme weather conditions)