Which celebrity collaboration helped revitalize the Puma brand in 2014, leading to a 16% revenue increase and repositioning the company as a serious competitor to Nike and Adidas?

In today's competitive retail landscape, brand collaborations with celebrities have become a powerful strategy for companies to boost visibility, reach new audiences, and create buzz. This trivia question explores a notable success story where a celebrity partnership dramatically transformed a brand's fortune and market position. Test your knowledge about this significant moment in retail brand management!

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Rihanna's Fenty x Puma collection
Kanye West's Yeezy line
Beyoncé's Ivy Park
Serena Williams' Signature Collection