Which ancient civilization pioneered a proto-loyalty program where merchants gave regular customers small clay tokens that could be exchanged for discounts on future purchases?

While modern loyalty programs use digital cards and mobile apps, ancient civilizations had their own methods of customer retention. Merchants in various ancient societies developed early forms of loyalty recognition for their regular patrons. These systems helped establish trust between vendors and customers, creating commercial relationships that sometimes spanned generations. Test your knowledge about these fascinating early customer retention strategies!

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Mesopotamia (specifically Babylonian merchants)
Ancient Egypt (during the New Kingdom period)
Phoenician trading networks
Han Dynasty China