When Fenty Beauty launched in 2017, what groundbreaking product design choice made it revolutionary in the cosmetics retail landscape?

Rihanna's Fenty Beauty revolutionized the cosmetics industry with its inclusive approach to product design and marketing. This disruption created what retail analysts now call 'The Fenty Effect,' changing how brands approach diversity in product development. This poll tests your knowledge about this influential case study in modern retail innovation and how it transformed consumer expectations across multiple industries.

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Offering 40 foundation shades across diverse skin tones from the initial launch
Being the first celebrity cosmetics brand to launch exclusively online
Introducing the first fully sustainable and refillable packaging system
Pioneering AR try-on technology integrated with all product pages