Which brand storytelling strategy did NASA specifically implement in 2015 to celebrate the Hubble Space Telescope's 25th anniversary that dramatically increased public engagement?

The Hubble Space Telescope isn't just a scientific instrument—it's also a powerful brand with global recognition. Since its launch in 1990, NASA has carefully developed its visual identity and storytelling to engage the public with astronomy. This poll tests your knowledge of how NASA transformed Hubble from a complex scientific tool into an accessible brand that captures public imagination and inspires wonder about our universe.

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Released the iconic 'Pillars of Creation' remastered image, showcasing technological evolution while connecting to nostalgic imagery from 1995
Introduced a new Hubble mascot character named 'Stellar' that appeared in educational materials and social media
Launched the 'My Hubble Story' campaign where scientists shared personal connections to specific discoveries
Created a new minimalist logo design featuring Hubble's silhouette against a cosmic background