Which celebrity chef's endorsement unexpectedly revitalized sales of Coles supermarket's ready-made meals in Australia, increasing their revenue by over 40% within the first year?

Celebrity endorsements can make or break a food brand's marketing strategy. While some partnerships seem natural, others are surprisingly effective despite being unexpected. This trivia question tests your knowledge of a famous chef's unexpected brand alliance that transformed a struggling product line into a retail success story. Think you know your food industry partnerships?

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Curtis Stone
Gordon Ramsay
Jamie Oliver
Nigella Lawson