Which famous athlete became the first celebrity brand mascot for Wheaties cereal, appearing on the box in 1934 and launching the tradition of athletes on 'The Breakfast of Champions'?

Many famous people have lent their faces, voices, or personas to become brand mascots that revolutionized product marketing. These celebrity-brand partnerships have created some of the most memorable advertising campaigns in retail history. Test your knowledge about which celebrities became iconic brand representatives that transformed product sales and consumer recognition.

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Lou Gehrig
Babe Ruth
Jack Dempsey
Jesse Owens