Which innovative retail strategy did Gideons International pioneer that revolutionized the distribution of religious texts in the 20th century?

In the digital age, religious and philosophical texts have found new platforms for distribution and engagement. Major publishers and spiritual organizations have embraced modern retail strategies to reach their audiences. This poll tests your knowledge about how a revolutionary marketing approach changed the accessibility of spiritual literature worldwide.

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Free Bible placement in hotel rooms worldwide
First subscription-based religious text service
Introduction of the first religious texts e-commerce platform
Development of the first holy book mobile app