Which pharmaceutical product was the first to launch a major direct-to-consumer (DTC) television advertising campaign in the United States after FDA regulations changed in 1997?

The pharmaceutical industry's marketing landscape changed dramatically when regulatory restrictions on direct-to-consumer (DTC) advertising were relaxed. This watershed moment transformed how medical products were promoted, creating new relationships between pharmaceutical companies, patients, and healthcare providers. Test your knowledge about this significant shift in medical product marketing that continues to influence healthcare decisions today.

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• Claritin (loratadine) by Schering-Plough
• Prozac (fluoxetine) by Eli Lilly
• Lipitor (atorvastatin) by Pfizer
• Viagra (sildenafil) by Pfizer

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