Which groundbreaking marketing strategy did Ben & Jerry's pioneer in 1995 that revolutionized how food brands interact with customers?

Ben & Jerry's ice cream isn't just known for its unique flavor combinations but also for its social mission and marketing approach. This progressive ice cream company has been a pioneer in ethical business practices while creating memorable products. Test your knowledge about this iconic brand that transformed how food products can embody both taste and values.

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• The first ice cream company to create an interactive website with a 'Flavor Graveyard' for discontinued products
• The introduction of celebrity-named flavors like 'Cherry Garcia'
• The 'Free Cone Day' annual promotion giving away free ice cream
• The use of locally-sourced ingredients with farm names on packaging

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