Which retail giant pioneered the 'Dark Sky Experience' marketing campaign that allowed customers to test telescopes in artificially darkened environments with projected night sky simulations?

The astronomy industry has seen remarkable retail innovations in recent years as telescopes, star-tracking apps, and space merchandise have become increasingly mainstream. From specialized boutiques to major retailers incorporating astronomy sections, the way astronomical products reach consumers has evolved dramatically. Test your knowledge about how astronomical products are marketed and sold in this challenging trivia question about an innovative retail strategy that revolutionized how people purchase stargazing equipment.

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B&H Photo Video, with their 'Universe in Store' program launched in 2017
Celestron, through their 'Stellar Vision Centers' in partnership with Best Buy in 2019
Amazon, via their 'Astronomical Discovery Zones' in select Whole Foods locations starting in 2018
Orion Telescopes, with their 'Night Sky Simulators' introduced to REI stores in 2016