Which celebrity's product launch strategy involved initially releasing their cosmetics brand exclusively through their website for direct-to-consumer sales before expanding to retail partners?

Many celebrities have ventured into product development and retail, launching their own brands that have achieved varying degrees of success. These ventures often showcase innovative product launch strategies, unique pricing approaches, and clever marketing techniques. Test your knowledge about how famous people have approached their product launches and business ventures in this challenging trivia question!

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with The Honest Company