What innovative product marketing technique did the U.S. government use to promote civilian familiarity with the M1 Garand after WWII?

The M1 Garand rifle was a groundbreaking service rifle that revolutionized military arms during WWII. Beyond its technical innovations, its marketing, branding, and consumer reception played a significant role in making it one of the most iconic weapons in military history. This poll explores how product marketing shaped the perception and adoption of this legendary firearm that General Patton called 'the greatest battle implement ever devised.'

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The Civilian Marksmanship Program, selling surplus rifles to civilians and sponsoring shooting competitions
Television commercials featuring celebrity war heroes demonstrating the rifle's capabilities
A nationwide tour called 'The Arsenal of Democracy' where civilians could test-fire the weapon
Creating the 'Garand Collector's Association' with exclusive membership benefits for owners