Which sports retail giant launched the first 'Pro Direct LDN19' concept store that uses motion-sensing technology to change the entire store environment based on which products customers interact with?

The sporting goods industry is constantly evolving with technological advancements and changing consumer preferences. Major sports retailers are investing heavily in innovation labs to create next-generation shopping experiences. Test your knowledge about cutting-edge retail innovation in the sports industry that's reshaping how athletes and enthusiasts shop for their gear.

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Nike with their House of Innovation
Pro:Direct Sport with their digital playground store
Adidas with their Stadium Concept stores
Under Armour with their Brand House experience