Which 1999 horror film pioneered viral marketing in cinema with its groundbreaking 'found footage' campaign that convinced many viewers the events depicted were real?

Test your knowledge about one of the most innovative film marketing campaigns that changed how movies are promoted. This campaign revolutionized viral marketing for films and created unprecedented audience anticipation through mysterious online content, fake websites, and an immersive alternate reality game that blurred the lines between fiction and reality. The approach has since influenced countless film marketing strategies.

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The Blair Witch Project
The Sixth Sense
The Ring
Scream