Which celebrity was the first to launch an AI-powered virtual fitting room technology that allows customers to try on clothes virtually using their smartphone?

Famous people aren't just entertainers—many have revolutionized retail with innovative technology investments and partnerships. From mobile commerce platforms to personalized shopping experiences, celebrities have leveraged their influence to transform how we shop. Test your knowledge about which stars have made the biggest technological impacts in retail!

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• Rihanna with Fenty Beauty's FitMe Tech
• Serena Williams with S by Serena's SmartFit platform
• Kim Kardashian with SKIMS Virtual Dressing Room
• Jessica Alba with The Honest Company's TryOn AI

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