Which famous commercial campaign is credited with causing a 40% increase in public interest in astronomy and telescope sales in the early 2000s?

In the world of astronomy, public engagement has been crucial for funding, education, and inspiring future generations of scientists. While astronomy itself is ancient, modern astronomical institutions have employed various marketing techniques to capture public imagination. This poll tests your knowledge about a pivotal commercial campaign that transformed how the public perceives space exploration and astronomical research. Can you identify which famous commercial truly revolutionized astronomy's public image?

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Celestron's 'The Stars Await' campaign featuring Stephen Hawking
The Hubble Space Telescope's 'Pillars of Creation' promotional series
NASA's 'Journey to Tomorrow' commercials with Morgan Freeman
Carl Zeiss Optics' 'Beyond Your Vision' campaign featuring Neil deGrasse Tyson