Which children's book character was originally created as a mascot for Penguin Books before getting its own book series?

Before books reach readers' hands, publishing houses make crucial branding decisions. One fascinating aspect is the creation of brand mascots or characters that represent publishing imprints, especially in children's literature. These mascots often become cultural icons in their own right, creating instant recognition and emotional connections with readers. Test your knowledge about these literary ambassadors that have shaped the visual identity of major publishing brands.

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Paddington Bear
Peter the Penguin
The Very Hungry Caterpillar
Curious George