Which linguistic device is primarily used in Nike's famous slogan 'Just Do It' that makes it particularly effective and memorable?

Brand slogans are fascinating intersections of linguistics and marketing psychology. The most successful taglines employ specific language features—phonological patterns, syntactic structures, and semantic techniques—to create memorability and emotional connection. This trivia tests your knowledge about the linguistic aspects of famous retail slogans that have shaped consumer behavior and language trends over decades.

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Imperative mood (direct command form)
Alliteration (repetition of consonant sounds)
Polysemy (multiple meanings of the same word)
Anaphora (repetition at the beginning of successive clauses)