Which retail innovation is credited with making the Bible the first mass-market bestseller and democratizing access to religious texts in the 15th century?

The publishing and distribution of religious texts represents one of the oldest and most influential product markets in human history. From ancient scrolls to modern digital formats, the way sacred texts are produced, marketed, and consumed has evolved dramatically. This poll tests your knowledge about a significant retail innovation that changed how religious texts became accessible to the masses, representing a pivotal moment in both retail history and religious practice.

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Gutenberg's printing press and movable type system
The creation of monastery scriptoriums with specialized copyists
Introduction of mail-order religious text catalogs by early merchants
Development of the first paper manufacturing techniques in China