Which global outdoor retailer pioneered the 'living laboratory' store concept in 2018, featuring a functional rainwater collection system, over 500 plants, and research partnerships to measure biophilia's impact on shopping?

In recent years, retailers have been embracing elements of the natural world in their store designs to create more engaging shopping experiences. This approach, known as biophilic design, incorporates natural materials, living plants, and nature-inspired elements to reduce stress and enhance customer well-being. Beyond aesthetics, these innovations have shown measurable impacts on shopping behavior, dwell time, and sales. Test your knowledge about this fascinating intersection of retail innovation and the natural world!

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REI (Recreational Equipment Inc)
Patagonia
The North Face
Columbia Sportswear